‘No screaming good’ deals on WestJet’s first 787 flights: CFO

‘No screaming good’ deals on WestJet’s first 787 flights: CFO:

Canadian low-cost carrier WestJet is taking a somewhat novel tack in how it prices seats on soon-to-launch Boeing 787-9 flights. Instead of slashing prices to generate demand, the carrier is selling seats at market rates, therefore avoiding having to hike fares later. “We have approached it a little differently than we have approached new markets […]

source http://www.ncairways.co/no-screaming-good-deals-on-westjets-first-787-flights-cfo/